Learn How To Effectively Optimise Your Facebook & Instagram Advertising And Marketing Strategy To 10X Your Business in 30 Days!

When it comes to social media marketing, Facebook continues to be the big guy on campus. As of June 2019, Facebook has grown to 2.41 billion active users, making it the top social media platform for the total number of active users. Over the past 15 years, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Then there’s the relatively new kid on the block, Instagram. Founded in 2010, Instagram has enjoyed massive success in growing its active user base. As of June 2018, Instagram has grown to a whopping 1 billion monthly active users, positioning itself as one of the fastest growing social media networks globally. This growth shouldn’t come at a surprise. We are at a space where mobile dominates, with users spending more time browsing the web on mobile globally.

With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers. Even better, Facebook and Instagram have been hard at work bridging the gap between user bases. Things like the ability to have an Instagram placement for a Facebook ad and allowing users to share Instagram Stories directly to Facebook are just two of the ways these platforms have created moments of synergy for marketers and users alike.

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Facebook & Instagram Marketing
The Best Marketing And Advertising Strategy

When it comes to social media marketing, Facebook continues to be the big guy on campus. As of June 2019, Facebook has grown to 2.41 billion active users, making it the top social media platform for the total number of active users. Over the past 15 years, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers?

This is why any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your qualities.

Then there’s the relatively new kid on the block, Instagram. Founded in 2010, Instagram has enjoyed massive success in growing its active user base. As of June 2018, Instagram has grown to a whopping 1 billion monthly active users, positioning itself as one of the fastest growing social media networks globally. This growth shouldn’t come at a surprise. We are at a space where mobile dominates, with users spending more time browsing the web on mobile globally.

Instagram is undeniably one of the most important social channels around, and we’re positive that any marketer not yet using it is missing out on something big. Whether you manage the social media of a big corporation, a small business, or you’re using it to promote your own personal brand, incorporating Instagram into your marketing strategy is a must! 

With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers. Even better, Facebook and Instagram have been hard at work bridging the gap between user bases. Things like the ability to have an Instagram placement for a Facebook ad and allowing users to share Instagram Stories directly to Facebook are just two of the ways these platforms have created moments of synergy for marketers and users alike.

Why Facebook & Instagram Marketing for Business?

1) Massive Audience 
Facebook & Instagram is too massive and extremely opportunity for any businesses to get in front of potential customers.

2) Cost Effective Advertising
Facebook & Instagram ads are cost effective in the sense that they are great source of advertising even for the smallest of the marketing budgets.

3) Exceptional Targeting Options
Facebook & Instagram has exceptional and amazing targeting options for potential customers.

4) Performance and ROI Tracking
By tracking your Ad Campaigns, you can easily measure the number of leads and sales that the ads generated.

5) Simple Set-Up Process
Setting up a Facebook & Instagram campaign takes little time and can yield excellent results for your business.

6) The Power Of Retargeting 
Facebook Pixel re-targeting has an excellent conversion rate.

Who Is This Professional Certification For?

This programme will enable you to learn everything you need to know in Facebook & Instagram Marketing to edge out the competition and grow your business effectively. It is perfect for: 

• Digital Marketing Professional
• Ecommerce Business Owners
• Small & Medium Business Owners
• Agency Business Owners
• Consultant, Trainers  & Coaches 
• Feelancers

Learn From The Leading Digital Marketing Academy in Malaysia

Our curriculum is built by industry experts following industry best practices and standards. We emphasize mastery and understanding of the fundamentals with hands-on challenges as we believe that it is the best way to learn skills. Our best-in-class curriculum and structured learning materials are curated by our network of industry experts who work for multinational companies such as Rev Asia, Photobook Worldwide, IHG, IQI Global and Mindvalley. The nationwide leading digital brands and agencies review and endorse the syllabus ensuring that it is cutting-edge, relevant and technically accurate.

Introducing Vspire Academy’s Facebook And Instagram Marketing Professional Certification Masterclass

Lesson 1
Overview Of Facebook and  Instagram

• What Facebook is, how it works and the latest trends on Facebook.
• The differences between profiles, pages, groups and events
• Creating a Facebook page for business
• Instagram content strategy and the do’s & don’ts of Instagram content
• Personal branding and Instagram hashtag tactics
  
  

Lesson 2
Optimizing Your Business page

• Creating a Facebook page of your business
• Customising tabs with applications to set up your page
• Understanding how profiles and pages work
• Creating powerful contents that engage and entertain your followers
• Drawing followers to your page and improve engagement
  
  
  

Lesson 3
Understanding Facebook & Instagram Ads Campaign Via Ads Manager

• Understanding the difference between objective Awareness, Consideration & Conversion and how to set them effectively
• Understanding ad sets & ads creation and how to use them effectively
  
  

Lesson 4 
Facebook & Instagram Advertising And Marketing Campaign

• Identify targeted audience and create effective ads campaign 
• Understanding the various type of ads on Facebook and Instagram
• How to use designing tools for ads creation 
• How to get free and paid quality images and videos for ads used
  
  

Lesson 5
Facebook Pixel, Custom Audience, Lookalike Audience, Facebook Analytics And Ad Analytics, Messenger Chatbot

• How to set up pixel
• How to run retargeting ads
• Audience Insights
• Using Facebook Pixel and Custom Audience to make effective ad campaign
• Facebook analytics for page and ads
• The fundamental of Facebook Chatbot
• Activate Facebook Messenger Chatbot
  
  

Lesson 6
Case Study Analysis 

• Review and analyse the successful case studies in the specific industry and business
• The Do’s and Don’t of Facebook and Instagram advertising
• Understanding how Facebook and Instagram algorithm work

Masterclass Intended Learning Outcomes

On Successful Completion Of These Lessons, You Will Be Able To:

• Understand How Facebook And Instagram Ads Work
• Able To Manage And Monitor Facebook Ads Manager Effectively
• Understand The Effective Audience Targeting Technique
• Understand The Winning Facebook And Instagram Ads Design And Copywriting
• Manage To Build A Powerful Facebook Messenger Chatbot

Trusted By The Largest Brands And Companies

Our Past Programme And Masterclass

Learn How To Effectively Optimise Your Facebook & Instagram Advertising And Marketing Strategy To 10X Your Business In 30 Days!

Early Bird Bonus – FREE
(Standard Ticket Price RM129!)

This Facebook & Instagram Marketing Professional course provides an in-depth and comprehensive introduction to the core essentials of the cutting edge social media marketing.

-Attend our workshop to discover the PROVEN and EFFECTIVE Facebook & Instagram Marketing Strategies that works in 2019.

We always have full house event, make sure you reserve your seat earlier!
Limited seats available and will be granted on a first come first served basis.