How Brands and Businesses Are Planning To Grow Effectively On LinkedIn in 2019.

The Future Of Marketing Is Here! Are You Ready?

You’ve heard LinkedIn is important, but is it actually? And if so, why? We take a deep dive into the rising star of social media marketing. Many business owners assume that LinkedIn is an effective marketing channel that works only for B2B companies. However, B2C companies can also make use of its content and targeting capabilities to showcase their expertise and win new business. Whether you run a B2B or B2C company, you can implement the following organic marketing and paid advertising tactics for creating lasting engagement and customer loyalty on LinkedIn.

Trusted By The Largest Brands And Companies

[FACT]
The Rising Star Of Social Media Marketing

Approximately 80% of B2B marketers say that LinkedIn is their number one marketing platform. A full 45% of all LinkedIn users are in upper management – which means, of course, that they’re decision-makers in a position to use the platform to make buying decisions.

In many ways, LinkedIn is the dark horse of social media. It hasn’t experienced the exponential growth of Facebook or Instagram, but its slow and steady rise is one of the reasons it hasn’t been subjected to the same drama and scrutiny as Facebook.

One of the most important things for business owners to know about LinkedIn is that organic reach is better there than on other social platforms, due in part to their algorithm. It filters out spam and low-quality content and prioritizes what is more relevant and engaging content.

Many business owners assume that LinkedIn is an effective marketing channel that works only for B2B companies. However, B2C companies can also make use of its content and targeting capabilities to showcase their expertise and win new business. Whether you run a B2B or B2C company, you can implement the following organic marketing and paid advertising tactics for creating lasting engagement and customer loyalty on LinkedIn.

The social media landscape might be changing, but there’s still plenty of reason to be optimistic. Staying abreast of trends and using them to figure out how to allocate your marketing budget for social media that can help you edge out the competition and grow your business.

The Benefits To Learn  LinkedIn Marketing?

1) Elite Audience 
There are some strong opportunities for businesses to catch the eye of high-level, industry influencers and senior-level professionals. There are more than 60 million high-ranking influencers: 40 million of these boast decision-making positions, meaning if you can get a mention from them you can drastically boost your presence online.

2) Brand's Credibility
Since LinkedIn is a social network used mainly by professionals, companies and industry experts, there’s more of a built-in trust factor than on other platforms. Becoming a trusted source of industry insight or trends can help you grow your audience base and create a buzz around your brand, which quickly turns into leads and increased sales.

3) High Organic Reach
Success for any business is dependent on the customer and potential supplier base. And LinkedIn offers a simple connection to both. Any business can raise and develop its brand awareness by taking advantage to reach out to the target audience on LinkedIn organically.

4) Source & Engage Top Talent 
Top talent throughout the world uses LinkedIn, and the platform makes it incredibly simple to connect with potential employers and recruiters and grow your professional and business network.

5) Educate & Nurture Potential Clients
LinkedIn is superb at educating potential clients. From talking about your products and services to driving business engagement through influencing contents. LinkedIn proves to be the best platform to nurture your potential clients.

6) Variety Of Marketing Tools
There are a variety of marketing tools that are unique and specifically designed for the LinkedIn platform. Not only can you boost engagement on your company’s page, but you can also take advantage on the marketing solutions to provide traffic and returns.

Who Is This Professional Certification For?

This programme will enable you to learn everything you need to know in Linkedin Marketing to edge out the competition and grow your business effectively. It is perfect for:

• Corporation
• Digital Marketing Professionals
• B2B Businesses Owners
• Agency Business Owners
• Consultant, Trainers  & Coaches 
• E-commerce Business Owners

Learn From The Leading Digital Marketing Academy in Malaysia

Our curriculum is built by industry experts following industry best practices and standards. We emphasize mastery and understanding of the fundamentals with hands-on challenges as we believe that it is the best way to learn skills. Our best-in-class curriculum and structured learning materials are curated by our network of industry experts who work for multinational companies such as Rev Asia, Photobook Worldwide, IHG, IQI Global and Mindvalley. The nationwide leading digital brands and agencies review and endorse the syllabus ensuring that it is cutting-edge, relevant and technically accurate.

Introducing Vspire Academy’s Linkedin Marketing Professional Certification Programme

Lesson 1
The Fundamental of LinkedIn

• What is Linkedin? Why And How It Is growing?
• Create A Winning LinkedIn Profile
• Edit Your Existing Profile/Update It (Hands On)
  
  

Lesson 2
Networking in LinkedIn

• How To Grow Your Network?
• How To Leverage Of Linkedin Groups And Connecting People In Your Network (Hands On)
• Importance Of Networking In LinkedIn, Sharing Real Life Stories About Effectiveness Of Linkedin
  
  

Lesson 3
LinkedIn Groups 

• Why You Should Join Linkedin Group And How To Leverage On It
• How And Why You Need To Get Engaged With Individual And Groups
• Why You Need To Follow Companies/ Individuals
  
  

Lesson 4
LinkedIn Optimisation Strategy

• How To Use Linkedin On Day To Day Basis?
• What Kind Of Engaging Content Should We Create And Post?
• Effective Content Frequency
• How To Publish Article And Create Video Efficiently (Hands On)
• How To Search And Find Jobs (Locally And Globally)

Lesson 5
LinkedIn For Personal Branding

• How To Design The Effective Strategy And Building A Strong Personal Brand
• Building Authority And Influence
• Step By Step Process To Develop Your Personal Brand
• Successful Cases Studies

Lesson 6
Linkedin For Business

• Create A Professional Linkedin Company Page And Update It
• Winning Content Strategy 
• Successful Case Studies

Lesson 7
The Fundamental Of Linkedin Advertising

• Value Of Linkedin Ads
• Understand Linkedin Ads In Digital Marketing Eco-System And The Effectiveness
• The Do’s And Don’ts Of Linkedin Advertising 
• Different Types Of Ads On Linkedin
  
  

Lesson 8
Linkedin Ads Optimization

• Best Practices For An Effective Linkedin Ads
• Steps Of Setting Linkedin Ads From Your Company Page
• Assign Admin To Manage Your Company Page 

Lesson 9
Advanced Linkedin Ads Strategy

• Retargeting, Bidding And Budgeting
• Analytics And Attribution
• Prospect Targeting Strategy
• Linkedin Premium Account And The Benefits

Programme Intended Learning Outcomes

On Successful Completion Of These Lessons, You Will Be Able To:

• Understand How To Leverage Largest Professional Network Platform – Linkedin To Build Your Personal And Company Branding
• Manage To Design The Winning Linkedin Marketing Strategy To Generate Quality Leads And Sales
• Able To Build A Step-By-Step Method To Boost Your Profile’s Visibility
• Master The Best Practices For An Effective Linkedin Ads And The Adcanced Linkedin Ads Strategy
• Understand How To Measure And Optimize Your Linkedin Ads Campaign To Achieve Your Marketing Goals

Trusted By The Largest Brands And Companies

Our Past Programme And Masterclass

Are You Ready To Grow Your Brands And Businesses Effectively On Linkedin In 30 Days?

Early Bird Bonus – FREE
(Standard Ticket Price RM129!)

This Linkedin marketing professional course provides an in-depth and comprehensive introduction to the core essentials of the cutting edge social media marketing.

-Attend our workshop to discover the PROVEN and EFFECTIVE Linkedin Marketing Strategies that works in 2019.

We always have full house event, make sure you reserve your seat earlier!
Limited seats available and will be granted on a first come first served basis.