Get More Customers With Easy Online Advertising- Google Ads
97% Of Consumers Search Online To Find A Local Business!
Advertising on Google is one of the best decisions you can make to expand your reach, find new customers, and grow your business. Google Ads (formerly known as Google AdWords) is the world’s largest and most widely used online advertising platform, and by advertising on Google, your business can reach a potential audience of millions for your products or services.
Trusted By The Largest Brands And Companies
[FACT]
Grow Your Business With Google Ads
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.
Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.
Over time, Google Ads will also help you analyze and improve those ads to reach more people so your business can hit all of your paid campaign goals.
Additionally, no matter the size of your business or your available resources, you can tailor your ads to suit your budget. The Google Ads tool gives you the opportunity to stay within your monthly cap and even pause or stop your ad spending at any point in time.
The Benefits To Learn Google Ads For Business
1) Gigantic Reach
One of the biggest advantages of Google Ads is the platform’s enormous reach. A monopoly within the market, Google holds 90% of the search market and processes over 3.5 billion searches a day.
2) Harness Intent
The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent. On the search network, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specifically.
3) Build Brand Awareness
When people hear “Google Ads,” they think mostly of driving traffic through pay-per-click ads on search engine results pages. But, Google’s ads are more versatile than that. They can also be a great tool for building brand awareness.
4) Pay-Per-Click Model
The main payment model for Google Ads is pay-per-click (PPC), meaning you don’t pay anything just to get your ad to show up – you only pay when someone clicks on it. You’re not paying for exposure; you’re paying for actual visitors.
5) Ad Relevance
Google Ads’ targeting options are a powerful way to make sure your ads have relevance and reach the potential visitors that are most valuable to your business.
6) Remarketing
Google Ads provides remarketing, which lets you serve relevant ads to past visitors that make them more likely to come back and engage with your brand again and make a purchase.
Who Is This Professional Certification For?
This programme will enable you to learn everything you need to know in Google Ads to edge out the competition and grow your business effectively. It is perfect for:
- Corporation
- Digital Marketing Professionals
- Small & Medium Businesses Owners
- Agency Business Owners
- E-commerce Business Owners
Consultant, Trainers & Coaches
Learn From The Leading Digital Marketing Academy In Malaysia
Our curriculum is built by industry experts following industry best practices and standards. We emphasize mastery and understanding of the fundamentals with hands-on challenges as we believe that it is the best way to learn skills.
Our best-in-class curriculum and structured learning materials are curated by our network of industry experts who work for multinational companies such as Rev Asia, Photobook Worldwide, IHG, IQI Global and Mindvalley.
The nationwide leading digital brands and agencies review and endorse the syllabus ensuring that it is cutting-edge, relevant and technically accurate.
Introducing Vspire Academy’s Google Ads Professional Certification Programme
This is An Intensive 30 Days Certification Programme To Learn Google Ads Best Practices and You Will Learn…
Lesson 1
The Fundamental of Google Ads
- The Fundamental Of Google Ads
- Dos And Dont’s Of Google Ads
- Setting Up Google Ads Account (Hands on)
Lesson 2
Search Ads
- Creating Your First Search Ad Campaign
- Selecting The Right Keywords For Your Ad Group
- Fine-Tuning Your Ads
- Making Your Search Ads Standout By Using Sitelink Extensions
- Crafting An Effective Search Ads Copy
- Quality Score & Measurement Of Success
Lesson 3
Display Ads
- Creating Your First Display Ad Campaign
- Ad Group Creation
- Understanding Types Of Display Ads
- Crafting An Effective Display Ads Copy
- Measurement Of Success
Lesson 4
Video Ads
- Understanding The Mechanics Of YouTube Ads, And How It Adds Value To Your Business
- Learn The Different Types Of Video Ads Format
- Setting Up A Video Campaign
- Best Practices For Effective Video Ads
- Measurement Of Success
Lesson 5
Mobile Ads
- Learn How To Setup Campaign To Increase Downloads To Your Mobile Apps
- Measurement Of Success
Lesson 6
Shopping Ads
- Learn How E-commerce Business Advertises Their Products With Shopping Ads
- Introduction On Google Merchant
- Setting Up Shopping Ads Via Google Ads
Lesson 7
Utilizing Google Tools for Campaign Planning
- Performance Planner
- Keyword Planner
- Reach Planner
- Ad Preview and Diagnosis
Lesson 8
Google Ads Dashboard
- Using Audience Manager To Install Remarketing Tag
- Set Up Future Campaigns Easier With Bid Strategies, Negative Keywords List, Shared Budgets, And Placement Exclusion List
- Conversion Tracking
Lesson 9
Ads Campaign Optimisation
- Learn How To Optimize Search And Display Ad Campaigns, With Or Without Conversion Tracking
- Tips, Tricks, And Other Free Online Tools
Programme Intended Learning Outcomes
On Successful Completion Of These Lessons, You Will Be Able To:
- Drive Consistent, Round-The-Clock Traffic To Your Website Or Landing Page
- Advertise Your Products Or Services Online Effectively In Order To Boost Your Website Traffic And Increase Sales
- Create, Develop and Optimize Your Own Profitable Google Ads Campaigns
- Remarketing To Reconnect With Potential Leads
- Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
Trusted By The Largest Brands And Companies
Our Past Programmes
Are You Ready To Learn How To Grow Your Business Effectively With Google Ads In 30 Days?
Early Bird Bonus – FREE
(Standard Ticket Price RM129!)
This Google Ads professional course provides an in-depth and comprehensive introduction to the core essentials and the best practice of Google Ads
-Attend our workshop to discover the PROVEN and EFFECTIVE Google Ads Strategies that drives results.
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