SEO and Ads have unique but complementary roles. The discipline of SEO management revolves around ranking your websites and Google Ads, on the other hand, are a form of online display advertising. It allows you to pay each time a person clicks on an ad you create.

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MODULE: Digital Marketing
TOPIC:  EC 302: Google Marketing
LANGUAGE: English

**This is a virtual class that will be conducted through Sidec Facebook Live

**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programs. Click the link below to join: https://chat.whatsapp.com/J2pIh9U3C9e99OkGU5i077

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About this class

Comparing SEO or Google Ads, previously known as Adwords, is like comparing apples to oranges - both help to get your brand on the SERP in front of prospective customers. SEO works to get your site higher in the organic rankings so that you rank for customers typing queries applicable to your content. Ads allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords.

Both of these channels can help enhance your overall visibility in Search, but it is important to remember that trying to determine which is best is like comparing apples to oranges. A strong and lasting digital presence requires brands to use both channels and craft a strategy that can employ the two together to maximize the online potential of the brand. In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about.

We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can apply for your e-commerce business.

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Key takeaways

• How to leverage Google; SEO & Google Ads

• How to use Google Marketing to reach out to a wider audience, gain traffic, awareness and conversion.

• What are the recommended tools for Google Marketing?

• How do I make money with Google Marketing?

**This is a virtual class that will be conducted through Sidec Facebook Live

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Agenda

• 14:00 Introduction to Sidec
• 14:05 Speaker 1 - Charles Gregory from Digital Marketing Consultancy Sdn Bhd
• 15:05 Speaker 2 - Dr. Vijay Rajan T from Max Leads Tech
• 15:30 Speaker 3 - Vincent Tong from Printcious

**This class will be conducted in English.

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Who should watch?

Online sellers, e-commerce service providers, SME businesses, retailers, chain stores, entrepreneurs, university graduates and anyone interested in the e-commerce industry.

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Enquiry

Website: http://bit.ly/sidececclass2021schedule

Email: [email protected]

Tel: 03 - 55218580

**This program is an initiative by Selangor State Government and Sidec

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Have a look at the upcoming live streaming class below:

This event is free of charge and below are some reminder for you.

1) Live streaming
The live streaming session will start at 2.00 pm sharp. Make sure to get ready 5 minutes before :).  We will email and SMS you the live streaming link. So you won't miss it.
** Make sure your email and phone number are correct.

2) Q&A
You can ask questions during the live streaming session in the comment section.

3) Sidec EC Info Group
Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programs. Click the link to join: https://chat.whatsapp.com/EjIFN6Aj7To6rKKFODltJd 

4) Like, Follow & Share
Don't forget to like & follow the Sidec Facebook page and share about this virtual class. :)

So, I sincerely hope you do not give this a miss as especially if you are still new in the e-commerce industry. Thanks for reading this and I'll see you soon!

Best regards,
Sidec E-Commerce Division