Alibaba’s Southeast Asia e-commerce arm, Lazada has 159 million active monthly users as of September 2021. Similar to Taobao, its highly popular sister app in China, Lazada integrated entertainment in-app features like live streaming and games to further entice users. Packed with features meant to expand your brand’s marketing, Lazada Live lets you interact, engage and sell.
MODULE 4: Reach and Engage More Customers through Live Streaming
TOPIC: EC 404 - Setting up Lazada Live
LANGUAGE: English
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link
-------------------------------------------------------------------------------------------------------------------
About this class
Lazada Live goes in line with the platform’s “shoppertainment” strategy. What started with fashion products and cosmetics, in-app live streaming content has now expanded to wider product categories. Brands, shoppers, and sellers can interact in real-time. As sellers are demonstrating the features of their products, shoppers can easily purchase them.
This inclusive and vibrant way of selling and buying creates a stronger bond between sellers and buyers. In April 2021, Lazada Live reported an impressive 45% month-to-month increase in total gross merchandise volume across SEA.
When done right, Lazada Live can be a powerful tool for sellers to gain more followers and improve sales conversion. If you are looking for ways to achieve greater success on Lazada, do not miss this opportunity to learn more about Lazada Live from our experienced speakers.
Key Takeaways
What is Lazada Live?
Sales Boosting Features of Lazada Live
Step-by-step guide on setting up Lazada Live
Planning your content for Lazada Live
Pro-tip for managing Lazada Live
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
------------------------------------------------------------------------------------------------------------------
Agenda
14:00 Introduction to Sidec
14:05 Kong Wai Theng from Big Care Mart
15:05 Dean Lim from LazTalent
15:35 Nikki Wong from Alibaba Netpreneur
**This class will be conducted in English.
-------------------------------------------------------------------------------------------------------------------
Who should watch?
Online sellers, e-commerce service providers, SME businesses, retailers, chain stores, entrepreneurs, university graduates, and anyone interested in the marketplace.
-------------------------------------------------------------------------------------------------------------------
Enquiry
Website: https://www.sidec.com.my/eceducation/
Email: [email protected]
Tel: 6011 - 1089 5185
**This program is an initiative by Selangor State Government and Sidec